Wow! I read the article J.C. Penney’s Sales Plummet: How Couponing Moms Cost The Store $55 Million yesterday and never got a chance to post about it but I want to make sure you see this it is baffling to me that a company is going to blame couponers because their sales are down. A few months ago JC Penny changed the way their sales and got rid of coupons. I will be honest here and say it I looked forward to the $10 off $10 purchase coupons that came in the mail and that is when I would go into JCPenny and shop. Since they have stopped their coupons I have yet to be in the store. I have seen a few deals online like the $5 jackets and $5 throws that they had but other then that I have not seen anything that I can not get cheaper somewhere else.
There were quite a few comments stated in that article that made me steaming mad,
“We did not realize how deep some of the customers were into this,” noted COO Michael Kramer about couponing. “We’ve got to wean them off this and educate our consumers.”
You are going to wean consumers off of using coupons and educate us? Well that sounds rude, very rude in fact it makes me not even want to look for deals at JC Penny to share with all of you. Deals are what we as consumers want and using coupons to get the deals is a part of life for many of us, it is how we shop. So many companies realize the value of coupons and that is why they put them out!
Simple, consistently low prices — about 40 percent below what they were before — are key to his new strategy. “People are disgusted with the lack of integrity on pricing,
What I think is disgusting is that they had everything in the store so over priced that marking all prices down by 40% was even possible! So how many times were we as consumers ripped off by your overly high prices and now you want to lower them and take away the coupons, brilliant idea there, admitting to the fact that you priced items so high over what they should be that you are NOW offering LOW prices AFTER cutting them by 40%!
But J’aime Kirlew, a paralegal and mom of three who writes a Jamie Kirlew Couponing blog, was more upset by J.C. Penney’s commercials featuring women shrieking as coupons poured out of their mailboxes that aired in January and February. “This was a super annoying commercial,” said Kirlew. “I’m totally turned off.”
Now let’s go back to last years fiasco where TLC had a certain couponer who was using coupons fraudulently, well the Huffington Post thought that she would be a fabulous source for information (If you are unsure what I am talking about you can see the articles I have written, here, here, here, and here all of which show her fraudulent coupon use on TLC’s Extreme Couponers show AND one where she ADMITS to it!) That is a credible source? I sure don’t think so!
In 2007, CEO Terry Lundgren reinstated coupons. At an investors’ conference in April, Karen Hoguet, Macy’s chief financial officer, reminded attendees of the lesson. “People love these coupons. They love thinking they got us,” she said. “From the customer perspective, it’s been very important.”
I don’t know about you but I sure don’t use coupons to say “HAHAHA! Stores I got you now!” No I use them to save money, and shop smart!
JC Penny you may want to pay attention to the comments that you have made at consumers, saying your are going to get us “Off coupons” I am sure you think you can do that but I hate to be the bearer of bad news, but that won’t be happening in this economy especially with those of us who can not walk around in the $500 pairs of shoes like your company executives can! So I will be taking my shopping to businesses that value consumers and my smart shopping by using coupons, not those who compare coupons to drugs!
***Quotes have been taken from the Huffington Post article, J.C. Penney’s Sales Plummet: How Couponing Moms Cost The Store $55 Million
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