The price has gone up from the other day on the Farouk CHI 1 Inch Ceramic Flat Hairstyling Iron , but this is still an AWESOME price for this hair straightener! I have heard many people say great things about this hair Straightener! It is now 74.49, regular price is $190 so you are saving over $115! That is a great price! Since the price already went up once in the last few days if you want one I would get one now before they go back to the regular price!